Silver Dollar City Season Passports

When Silver Dollar City approached us about a Christmas campaign to sell season passports for the upcoming season, they wanted creative that felt like a Christmas movie and tapped into the nostalgia of families making memories at the park.

We developed the concept, cast top-notch talent, and assembled the crew for a three-day shoot. The campaign followed five families through the park and brought the story home to a cozy living room set, where parents built a scrapbook of memories and wrapped season passports as gifts for their family to use all year long.

Our team also composed original music and designed the sound for the campaign, before delivering multiple versions and cutdowns for TV and digital.