Missouri State Ice Bears

Commercial Campaign

Photo Gallery

Missouri State Ice Bears production crew filming on the ice with dramatic rink lighting

Wide black-and-white view of the Missouri State Ice Bears rink

Missouri State Ice Bears jerseys and gear staged in the locker room

Boom operator recording audio rinkside during the Ice Bears production

Production monitor framing a goalie on the ice

Camera monitor watching action across the ice

Steadicam operator following action on the rink

Missouri State Ice Bears players watching from the bench

The Project

We’re sports fans. Hockey especially. So when the opportunity came up to create a commercial campaign for Missouri State’s Ice Bears, we were ready to drop the puck (or gloves).

VALIDATE assembled a crew built for the job and captured the speed and physicality of the game using new on-ice tools we created for the job. The result is a commercial that puts you on in the game, not watching from the stands.