Explore Branson Golf

When Explore Branson came to us for a digital campaign to showcase the area’s best golf, the location was an easy choice: Payne’s Valley at Big Cedar Golf, the first public course designed by Tiger Woods.

Explore Branson is the destination marketing organization responsible for bringing more than 8 million visitors to the Branson area every year. Golf is a growing part of that draw, and Payne’s Valley sits at the top of the list.

We developed the creative with a clear reference point: the look and feel of a top-tier sports brand. The VALIDATE team filmed on the course in partnership with Big Cedar Golf and delivered a digital campaign that positioned the Ozarks as a worldwide golf destination.