Silver Dollar City
TV/Digital Campaign
Photo Gallery
The Project
Silver Dollar City has been voted the #1 Theme Park in America by USA Today for three years running, beating out Disney, Universal, and every other major park in the country. The marketing has to match that standard.
In 2022, the park brought VALIDATE in to refresh their commercial work across all major attractions. The assignment was bigger than a single spot. The campaign needed to carry the whole brand. Spring openings, coaster launches, Christmas. All of it had to feel like the same place, rooted in the Ozarks, recognizable across every season.
We built a campaign designed to adapt across the calendar. Authentic casting. Practical moments shot in the park. FPV and aerial work paired with ground-level coverage to hold thrill and warmth in the same frame. Original music, composed for the brand and rooted in Ozark influences, with variations written for Christmas and other seasonal events. The core theme stays recognizable whether it’s under a coaster spot or a family moment in the park.
The partnership is now in its fourth year. VALIDATE produces every seasonal TV and digital ad for the park, and the work continues to evolve alongside the brand.
